Congratulations for investing in your business and visiting this website. Remember, however, the key is to "Implement". This site has a ton of great information including Our Listing Scripts, Action Plans/Campaigns for Contact Management Systems and some additional stuff like our 8x8, 33 Touch systems, scripts, forms, and much more.

This is our FREE gift to you for keeping us in mind for your Midwest Referrals to Greater Kansas City & Lincoln NE.

We hope you will apply some of our proven ideas and even tweak them to make them yours. Keep us posted on your success and what items you found valuable and you used or tweaked. We hope these will help you have one of your best years EVER!

                                                          Sincerely,
                                                          Brad Korn
                                                          Coach Korn
                                                         The Korn Team
                                                          Serving Greater KansasCity & Lincoln NE
                                                           www.kornteam.com
                                                           www.coachkorn.com
                                                          (816) 224-KORN (5676)

The Korn Team is in 2 different markets. We are in Kansas City and now in Lincoln Nebraska. Check out our websites. Compare the two sites!
www.kornteam.com
www.WeSellLincoln.com

Once you set up your facebook account, complete your profile then click this link to get to the Business Page setup page

click here to Create A Facebook Business Page

(suggestion: Use local business so you can get recommendations from page fans/likes)

Coach Korn Facebook Business Page: www.facebook.com/coachkorn

Video Blogging, Video email templates, and more...

See the latest technology with video email, messaging and meetings online

Did you like the video? Check out more at:
Talk Fusion Website

Save 20% Through Special Kodak-Realtor Discounts

Kodak Camera information

Your Database is a GOLDMINE!
Running a Profitable 8x8 & 33 Touch Program

Learn How to
Turn Your Database into a Goldmine!
click here

Automate Your Follow Up System

Watch How to Automate your Database! click here

Apology Letter/Reconnect Letter

This is a copy of The Korn Team's Intake Form for Listings

Yellow Sheet
 

The Buyer Intake Form is Very Similar (but on Green Paper)
You could also put it on Blue paper (Yell'er fer Seller, Blue fer Buyer).
We used Green for MONEY!!!

This plan has generated an average of 2 listings per week for over the last 12 months. This plan was started in July 2003. We add approximately 5 people a day, and follow up this plan with the 33 Touch plan. We have these plans set up in our Online Agent database. Everything is automatic once we input the prospective client into the database. Once we meet someone we send them a hand written note, then follow up with 8 contacts in 8 weeks. At the end of the 8 weeks, we then keep in touch with the through 33 contacts a year...every year. forever!

8 in 8 Follow-up Plan

            Incredible 8x8 Follow Up System (Publisher File)
            Incredible 8x8 Follow Up System (Adobe Acrobat File)
            8x8 Plan from The Millionaire Real Estate Agent by Gary Keller

33 Touch Follow-up Plan

            Incredible 33 Touch Follow Up System (Publisher File)
            Incredible 33 Touch Follow Up System (Adobe Acrobat File)
            33 Touch Plan from The Millionaire Real Estate Agent by Gary Keller

12 Touch Follow-up Plan

             12 Touch Plan (actually ours is a 10 Touch Plan) (Publisher File)
             12 Touch Plan (actually ours is a 10 Touch Plan) (Adobe Acrobat File)

This plan is a mailer that goes out to 15,000 neighborhoods per month. You would have seen these mailing pieces on the marketing tables throughout the conference. Each piece is custom for that neighborhood. This mailer generates us a minimum of 10 listing appointments per month. This particular mailer is researched, produced and mailed by a third party. If you did not get a copy of this mailer, click on the link above to see a sample.

Frustrated Seller Email/Letter

Automated Listing Action Plan

This is how we automate the follow up process with our Seller Clients. There are "on purpose" checkpoints to restart the action plans so we have a mental reminder that these clients have been on the market for quite a while.

One of the most important things we do it meet with them Face to Face EVERY 30 days. Face to Face can almost guarantee us a price change if we haven't had one prior to the meeting 9 out of 10 will sign price changes. Also, it re-confirms their commitment to The Korn Team and give them re-assurance they ARE with the right team...even though the process and the market has them doubting whether or not we are doing everything we can. Typically after 3 months or so, we found they have someone at work or church saying..."our Realtor sold our house in 2 days!" ...or...  another Realtor has met them and is saying, "I can sell your house if they can't, and I will do it cheaper!" (yea...RIGHT!!!)

We have to Custom Order Our Riders. The Stock Riders just aren't designed well. We want the
phone number and code to REALLY stand out! Remember, they are in their car in the street,
and you want them to be able to read it clearly as they ROLL past the rider. Not everyone will stop
to write the number down. We generate over 300 calls every month, and have for years.
(keep in mind that only equates to about 8 calls per property, per month - but with 60 listings, IT ADDS UP!)

Copy of our Magazine Ad

Our 800 Calls QUADRUPLED when we moved the 800# from the header of the ad...to the copy inside each ad.
Our 800# is the last thing they read which sub-consciously creates a call to action.

Our Property Brochures are designed for the Buyers. They include Nice cover sheet with bulleted list
and great pics of home (inside and out). We also include a Seller's Top 10 Favorites, Top 10 Updates,
Utilities, Estimated Payments, Plat Map, Warranty Info, Full MLS and anything else the Seller has

Here is a downloadable copy of our Booklet Template (You need Microsoft Publisher to Open)

Download Copy of Sample Brochure

Script to Get Name, Address & Phone Numbers

keep in mind, this will not work if you get their email first. Also, before you make judgement on the script...listen to it all the way through.

 ...after you have them on the phone....get to the opportunity to use this script (typically within the first 10-30 seconds)

 "...you know, you are working WAY to hard. You are probably calling on some sign, calling on Ads from Homes Magazines, searching websites, etc. You are probably finding that many of those properties are sold by the time you call. (even if one of the properties they called on was not available...they will, in their mind, be agreeing with you) Did you know that the homes magazines are 2-3 weeks out of date? newspapers are typically 3-5 days out from the time we turn the ad in. Even the websites aren't picking up properties till 24-72 hours after they are on MLS.  Now, I would bet you are not only looking for your dream home...or a home that has just about everything you want, but I bet you would like to get it at a steal if you can.  You see, if your dream home comes on the market at a steal of a price, you may never see it. It will probably be sold before it gets advertised everywhere. Good deals are good deals for a reason, and they sell fast.

What I can do for you is get you set up on our "Instant Notification Program" and we will plug you DIRECTLY into our MLS system. We will send you properties the MINUTE they hit the market. In fact, if you receive an email from us at 11am, and you drive by it on your lunch hour, you could literally be one of the first people to see this property. What I will do is pull up all the properties as of today....now it may be a pretty big list and it will mostly be the LEFT OVERS. we will continue to send you the new properties as soon as they hit the market. I will go ahead and print this first batch. Where would I mail that to?  (pause...they will give you their address 80-90% of the time). GREAT! Now, if I see an incredible deal and I need to reach you right away, what would be the best number to reach you at? SUPER! Now...do you check email regularly? How about if I just email you this stuff and we can get you started right away? FANTASTIC!"

 You will never actually mail them anything. I think we get 1 out of 50 that don't have email. The key is to get their snail mail address and phone number so you can stay in touch with them better than just an email drip.

Korn Team Pre-Listing Seller Survival Kit

Seller Survival Kit Includes:
Letter of introduction and Survival Kit Instructions
Pre-Listing Packet: Information Sheets, Seller's Disclosure, Utility Information, Loan Information, etc
     Copies of Listing Agreement (and all supporting listing paperwork)
     Copy of Contract to Review
Light Bulbs, 100 Watt
Mints to Set Out for Showings
Cleaning Wipes
Majic Eraser
Moving Labels
Any Other Items to Help Prepare Home for Sale
.....and of course...Asprin

Click here for Intro Letter and Pre-List Seller Doc's
 

Action Plans for New Listings (Samples on the First Plan) & Buyers from Contract to Closing.
Click Here to see PDF Examples

Letters
These are the letters we put with all of our offers and counter offers. We basically say in the letter what we would say if we were presenting our offer in person to convince the other party that this is a great offer.

Scripts

Scripts Mentioned at Family Reunion

Great to start your Team Meeting with:

212 Degrees...The Movie! (for best effect, open this, then open the slide shows)

212 Degrees Opening Slide Show

212 Degrees Closing Slide Show

Setting Up Action Plans Powerpoint

Powerpoint for Generating Business in a changing market

10 Simple Strategies Presentation

Interview Packet for Building Team

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Become an Author of your OWN Book!

Idea: Listing Presentation (Power Point Viewer Required (on disk))

I have used this listing presentation for the last 14 years. It basically removes almost every objection, before the seller can make it an objection, and justifies why they should pay the full commission we charge. I do have a CD interview with Bill Hart that role plays the presentation. Contact me, or ask your favorite lender to get you a copy (if they are part of the Bill Hart CD club) if you would like to find out how to get a copy.

Idea: Buyer Presentation (Power Point Viewer Required (on disk))

This has helped our buyer transactions run so much more smoothly. It Helps our buyers find homes faster, and ensures a much smoother (than average) transaction. This information was put together from information that Shon Kokoszka at a StarPower covers in StarPower Buyer University.

Idea: Miscellaneous Tools  

We Use these tools on a Daily Basis and they have Helped our Business Become More Efficient. We generate over 300-400 leads per month from our 800# system with Information Now. There is a CD interview with Me, Jordan (the owner of Information Now) and Allen Hainge that describes our process and how we generate so many leads month after month. This link also includes everything from our award winning 'simple to use' website which was voted "Top 10 most profitable Real Estate Websites" by Realtor Magazine in Apr '02. The quickest way to synchronize Online Agent (or Top Producer 6i) using Go to My PC, and much more

Idea: Agent Flyers Sent to Offices

Did you know that about 75% of all sales happen through a coop sale situation? Our Flyers promote every listing we have and is sent out weekly (sometimes every other week) to every agent in our area. There are about 850 flyers that are hand delivered to every agent's mailbox every two weeks.

Idea: Press Releases

Korn Team Publicity articles available on our website at http://www.kornteam.com/rismedia.htm. Go to our website to find out how we won a 5 carat diamond from Realtor.com! Our Broker Agent Magazine Article talking about our move to Keller Williams. The article about our Website being chosen as one of the Top 10 most profitable websites. Successful Married Couple Working in Real Estate Together. Our article featured in Mr. Internets Newsletter and a few others. These articles will also help you understand how we use some of these systems in our business. Let us know if you have any questions.

Idea: Courtesy Moving Truck and Moving Boxes

We offer our Seller's and Buyer's all the boxes they need to move. They also have lifetime use of our Moving Truck for moving, picking up furniture or donating our truck for charity drives.

 


We aired this show LIVE!

 On October 22nd via web from KC to Denver

Notes from Some of the Conferences Brad has attended:

CyberStars Summit 2008, Orlando Florida
Click here for copy of Brad's Notes
July 22nd-23rd

Brad's Notes.from SHIFT: Do More with Less

YouTube, Friday Coffee Session
Click here for copy of Brad's Notes
Thursday, Sept 20th
Alan Hainge, Alan Mah & Sam Miller
Thanks! GREAT session!!

Brad's 2006Conference Notes

Friday Morning Coffee Webinar
November 17th, 2006
Friday Morning Coffee Topics

Buyer Specialist PowerPoint Presentation

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The Ultimate Open House...BE ON PURPOSE
*****************************************************
Buyer Presentation (Power Point Viewer Required -see more info below)
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More information from The Cyberstar Summit 2006

If you are viewing this on a CD, you will need a live Internet connection. If you do not have a live connection or have problems, feel free to visit our website for our contact information and let us know.

Implementation Day Notes

Internet Leads PowerPoint Presentation

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Brad's 5 Minutes of Fame Presentation
Seller Market Updates with MLS Reports
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Powerpoint for Practical Look at the Art of Goal Setting

4-1-1 Goal Sheet

You need Microsoft Word or be able to open a Word Document for this link.

Volume/Transaction Goal Worksheet

You need Microsoft Excel (or be able to open Excel Files for this link)

EXTRAS! More Stuff with Brad
 

WeekofMay25

Fast Track

Brad Korn

See photos and video from the teardown of the home Apr. 1st in Kansas city

http://www.hgtv.com/my-house-is-worth-what/from-miami-to-missouri-homeowners-assess-their-homes-values/index.html

Contributions to several of Gary Keller's books and Training Materials
Shift: How Top Real Estate Agents Tackle Tough Times - Google Books Result

How to work effectively with buyers featuring Brad Korn Listen as Dave Jenks interviews Brad Korn, a true follower of The Millionaire Real Estate Agent, about how Korn has grown his buyer agent team, as well as improved his techniques of working with buyers.
Don’t miss Korn’s “nuggets of gold” on this week’s Business by the Book!
FREE streaming audio and downloads available at www.millionairesystems.com